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  1. The Essential Guide to Business Partnership

The Essential Guide to Business Partnership

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    “Individually, we’re one drop, but together we’re an ocean.”– Ryonosoke Satoro, entrepreneur

    Business partnerships allow two or more people to share ownership of a business and pool together their different skills, resources, and perspectives. This makes it a powerful strategy in the business world and can lead to better decision-making and increased efficiency.

    This article is designed to be your guide on business partnerships. We'll explore:

    • What a partnership is, and the different types of business partnerships
    • The pros, cons, and challenges of business partnerships
    • Business partnership agreements and how to create one
    • How to manage a business partnership

    Whether your business is in the dream stage or you're a sole proprietor thinking about turning your business into a joint venture, understanding these basics will help you build a solid foundation for your business.

    So, let’s dive in and learn how to make the most out of working together!

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    What is a Partnership?

    A business partnership is a business entity where two or more individuals share a business's ownership, responsibilities, profits, and liabilities.

    There are three common types of partnerships, and each has its own characteristics and advantages:

    • General partnerships
    • Limited partnerships
    • Limited liability partnerships (LLPs)

    General Partnership

    A general partnership is the simplest and most common form of partnership. In this arrangement, all partners share equal responsibility for managing the business. They also share liability for any debts or legal actions against the business. This means that each partner’s personal assets can be used to settle business debts and liabilities.

    Decisions are typically made jointly, and profits are divided among partners according to the terms set out in the partnership agreement.

    This type of partnership is for those who want a close collaboration with their co-owners and are comfortable sharing the risks associated with the business.

    Limited Partnership

    A limited partnership (LP) is composed of at least one general partner and one or more limited partners.

    A general partner manages the business's day-to-day operations and has unlimited liability, like partners in a general partnership.

    Limited partners contribute capital and share business profits. They don't have substantial control over company operations and are not responsible for the business’s debts beyond their investment.

    Limited partnerships are for businesses that desire investment from partners that don't want heavy involvement.

    Limited Liability Partnership (LLP)

    A limited liability partnership combines elements of partnerships and corporations.

    In an LLP, all partners manage the business and are not personally liable for the wrongful acts of other partners or certain debts of the partnership.

    This structure is particularly attractive to professionals such as lawyers, accountants, and consultants. It offers personal liability protection of personal assets and control over business operations.

    Understanding the different partnership types can help you choose the best structure for your needs. Each type of partnership offers distinct advantages and limitations, so carefully consider your business goals, risk tolerance, and the level of involvement you want to have before deciding.

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    Advantages and Disadvantages of Partnerships

    Business partnerships offer several advantages but also come with their share of drawbacks. Understanding both sides of the coin is one more tool to help you decide if this business structure is right for you.

    Advantages of Partnerships

    • Shared Resources and Capital: Each partner contributes resources and capital, making it easier to fund the business and cover operational costs. This pooling of resources often results in a stronger financial base compared to a sole proprietorship.
    • Diverse Skills and Expertise: Partnerships bring together individuals with different skills, experiences, and perspectives. This diversity can enhance the business’s ability to innovate, solve problems, and make informed decisions. For instance, one partner might have a strong background in finance, while another is a marketing pro, while another is excellent at managing the team. This can provide well-rounded management for the business.
    • Flexibility:Partnerships are easier and less costly to establish and maintain than LLCs or corporations. They offer flexible management structures, which you can adjust as the business evolves without too many bureaucratic hurdles.
    • Tax Advantages: Partnerships are pass-through entities—the profits and losses of the business pass through to the individual partners’ income tax returns. This means the business itself is not taxed separately by the Internal Revenue Service (IRS), which can lead to significant tax savings compared to a corporation.

    Disadvantages of Partnerships

    • Shared Liabilities: In general and limited partnerships, partners share unlimited liability, meaning personal assets can be at risk if the business fails or faces legal issues. This can deter potential partners who are cautious about exposing their personal finances to such risks.
    • Potential for Conflicts: With multiple individuals making decisions, disagreements are inevitable. Partners can butt heads over business strategies, the division of profits, workload distribution, or other operational aspects. These conflicts can jeopardize the business’s stability if they're not prevented and handled properly.
    • Business Bottlenecks: Even if they don't lead to conflict, differing opinions can complicate decision-making and slow down the execution of important tasks.
    • Difficulty in Raising Capital: It's easier to raise initial funding with a partnership, but raising funds down the line might be more challenging. Investors might not invest in business partnerships because they're less formal and offer less protection than other business types.

    Business Partnership Agreement

    A formal business partnership agreement outlines the terms and conditions of the partnership. The goal is to ensure all partners are on the same page and reduce the potential for disputes. This document is a legal framework that:

    • Guides the operations of the business
    • Details the responsibilities and expectations of each partner
    • Provides clear instructions for handling specific situations

    Key Elements of a Partnership Agreement

    A partnership agreement should include several key elements to cover all aspects of the partnership’s operations:

    1. Capital Contributions: Detail the amount of capital each partner is contributing to the business. It should also specify if more contributions will be required and how they'll be made.
    2. Profit and Loss Distribution: State how profits and losses will be shared among the partners. This can be based on the initial capital contribution or another agreed-upon formula.
    3. Management Roles and Responsibilities: Outline each partner’s role, including their duties and areas of responsibility. This establishes a clear operational structure and ensures accountability.
    4. Decision-Making Processes: Outline how decisions are made, including what is a major versus a minor decision. Include the voting process for making different types of decisions.
    5. Exit Strategy: Add terms for dissolving the partnership or handling the departure of a partner. This section should cover buyout options, the process for selling a partnership interest, and how assets are to be divided upon dissolution.

    By incorporating these elements, your partnership agreement will provide a clear understanding of the investment, responsibilities, and procedures for navigating both day-to-day operations and extraordinary circumstances.

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    How to Write a Business Partnership Agreement

    Now that you're sold on why a business partnership is essential for your business and what it should include, the next question you're likely to have is, "How do I create a business partnership agreement?".

    We've got you covered with a brief guide to drafting a comprehensive and effective agreement:

    1. Gathering Necessary Information

    Before drafting the partnership agreement, gather all the necessary information. This includes details about the business, such as its name, purpose, and primary place of business. You also need to collect personal and financial information from each partner, including their full names, addresses, and the initial capital they will contribute. It's essential to have a clear understanding of the business structure, and the goals and expectations of each partner.

    2. Discussing Terms with Partners

    This step involves a formal meeting between all business partners with the express purpose of an open discussion of the terms of the partnership agreement. Naturally, this discussion must happen before you create a draft of the agreement.

    We've already shared the key points your agreement should cover -- this meeting gives all the partners a chance to agree on them.

    It's best practice to take detailed notes and create meeting minutes for this conversation.

    3. Drafting the Agreement

    After agreeing on the terms, the next step is drafting the partnership agreement.

    How the document looks is less important than what it covers. But if you're stumped, you can find templates with Google search.

    Remember, the agreement should cover all the necessary aspects of the partnership, including:

    • Introduction of the Parties: Identify the partners and the nature of the business.
    • Capital Contributions: Specify each partner's contribution and how additional contributions will be handled.
    • Distribution of Profits and Losses: Detail how profits and losses will be shared among the partners.
    • Management and Voting: Describe the management structure and voting rights of each partner. Include how major and minor decisions are made.
    • Roles and Responsibilities: Define the roles and responsibilities of each partner, detailing who is responsible for day-to-day operations.
    • Terms of Dissolution: Outline the procedures for ending the partnership or handling the exit of a partner.
    • Dispute Resolution:Include methods for resolving disputes among partners.

    This document must use clear and precise language to avoid ambiguity. We recommend numbered sections and clear headings to make the document easy to navigate.

    4. Legal Review and Finalization

    Once the draft is prepared, have it reviewed by a legal professional. This ensures that the agreement complies with local and federal laws and that all provisions are legally enforceable. A lawyer can also provide insights into potential legal issues and help refine the language to ensure that it protects all partners.

    After the legal review, make revisions based on the lawyer’s recommendations. The final step is for all partners to review the final draft before signing. This review allows each partner to confirm that the agreement accurately reflects their understanding and agreements.

    By following these four steps—gathering information, discussing terms, creating a draft, and finalizing it with legal review and signatures—you get a framework that helps reduce the potential for disputes.

    Investing time and effort in this process can significantly contribute to the smooth operation and long-term success of your business.

    Managing a Business Partnership

    It's one thing to start a business partnership. It's quite another to maintain and grow it over the long term.

    Managing a business partnership requires careful attention to communication, responsibilities, and conflict resolution. Here are a few tips to help ensure your partnership stays strong:

    • Regular Communication: Maintain open lines of communication. Schedule regular meetings to discuss ongoing operations, goals, and any issues that arise. Transparency prevents misunderstandings and ensures all partners stay aligned with the business direction.
    • Clear Division of Responsibilities: Your business needs will change over time, so ensure that roles are up to date. This clarity helps avoid overlap and ensures that each partner knows what's expected of them at all times.
    • Conflict Resolution Strategies: Remember those guidelines you created for resolving disagreements? Now is the time to implement them. Whether it’s mediation, arbitration, or another form of dispute resolution, these strategies can help resolve conflicts before they escalate.
    • Performance Reviews: Regularly review how the business performs, and each partner’s contributions. This helps recognize both achievements and areas for improvement. It also reinforces commitment to the partnership’s success.

    By focusing on these areas, you and your partners can manage your efforts more effectively, leading to better business relationships.

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    Common Challenges in Partnerships

    Business partnerships, while beneficial, often encounter challenges that can strain the relationship and impact the business. Here is a short list of some common challenges, how they might show up in the business, and most importantly, how to overcome them.

    1. Disagreements on Business Decisions: The two co-founders of a tech startup have very different visions for the company's future direction.

      One partner wants to focus on growing, marketing and customer acquisition. The other wants to prioritize refining their products to ensure a superior user experience before scaling the business.

      The Fix: Put a clear decision-making process in the partnership agreement. Consider majority votes for minor decisions and unanimous votes for major changes. Add a dispute resolution process (mediation or other professional consultation) can help if a dispute occurs. One point many business partners ignore is mindset: the goal is to do what's best for the business, not win the argument.
    2. Unequal Contributions: Two interior design firm owners have different perceptions of their contributions to the business. One partner handles administration, marketing, and securing contracts, while the other handles creative direction and project execution.

      The partner responsible for marketing and contracts feels they contribute more to the business because they bring in clients and manage the tasks vital for running the business. The creative partner feels their role is equal: they ensure the quality of deliverables, influencing client satisfaction and the firm's reputation.

      The Fix: Put a more structured approach to track and recognize contributions. Add time tracking for all major tasks and regular reviews to discuss and evaluate each partner's work and its impact on the firm. This provides transparency and helps the partners appreciate the value they both bring to the business.
    3. Changes in Partnership Structure: A nonprofit founded by three partners is disrupted when one partner leaves abruptly for health reasons.

      This departure created a gap in leadership and client management, as the departing partner was instrumental in maintaining relationships with donors.

      The Fix: Include a viable process for managing these changes in your partnership agreement.

    The best way for small businesses to address challenges is before they happen. Still, with clear agreements, open communication, and regular assessments, you can beat these challenges and maintain a productive partnership.

    Lay The Foundation For Your Partnership Today

    A business partnership offers a unique opportunity for business owners to pool resources, skills, and expertise to drive the success of a business.

    A successful partnership lies in its foundation—a well-structured partnership agreement. This outlines the roles, responsibilities, profit sharing, and management duties among partners, ensuring everyone is aligned.

    To create a comprehensive partnership agreement, follow the process of:

    • Gathering information
    • Discussing the terms with all partners and agreeing on them
    • Drafting the agreement
    • Finalizing the agreement through legal consultation and signoff

    Remember, the goal of your partnership agreement is to protect each partner’s interests and establish a framework for the successful operation of your business.

    By taking proactive steps to draft a thorough agreement and manage the partnership effectively, you lay the groundwork for a prosperous business.

    Implement what we've shared with you to ensure your new business partnership thrives on a foundation of mutual respect and shared goals.

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