By Jonathan Feniak, Esq., MBA
Pepsi is known around the world for being one of the most popular brands of cola. From their iconic original Pepsi beverage to variations like Diet Pepsi, Pepsi One, and Pepsi Wild Cherry. However, there are many other PepsiCo products you might not know that the beverage behemoth owns.
What does Pepsi own? The team at LLCAttorney.com looked at the different Pepsi-owned products to create a graphic visualizes their vast empire of products. Find out how many beverages PepsiCo own!
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You may know about the classic Pepsi products, but do you know who owns Gatorade? In addition to the classic Pepsi brands, the company also owns the following beverages:
PepsiCo is known for their beverages, but did you know they also own a wide variety of food brands as well? In 1965, the Pepsi-Cola Company merged with snack giant Frito-Lay to create a diverse portfolio of food and beverage brands. The following are just a small number of PepsiCo brands in the food sector:
Pepsi-Cola was created by pharmacist Caleb Bradham, and was officially named as such in marketing in 1898. The company was very successful up until World War I, when sugar rationing lead to Bradham declaring bankruptcy in 1923. The company's recipe was then purchased by Craven Holding Corporation and later in 1931 by Wall Street broker Roy Megargel and Charles Guth.
In the 1960s, Pepsi-Cola expanded its range of beverages to include Diet Pepsi and Mountain Dew. After the merger with Frito-Lay, Inc. in 1965, the company officially became PepsiCo. The company moved its headquarters to Purchase, New York in 1970, where the company is still located today.
PepsiCo continued to diversify their business by acquiring brands outside of their snack and beverage lines including Taco Bell, KFC, Pizza Hut, and California Pizza Kitchen. This line was eventually sold off or spun off to create Yum! Brands and the companies are no longer owned by PepsiCo.
After these divestments in 1997, PepsiCo acquired a number of brands that are household names. Some of the most notable brands:
Pepsi has long been involved in what has been dubbed as a “cola war” with its competitor, Coca-Cola. The war began in the 1970s when both brands started their marketing campaigns to become the top cola brand. In 1975, Pepsi started a campaign that they dubbed the “Pepsi challenge” in which people would be asked to do a blind taste test of Pepsi and Coca-Cola. Pepsi hoped that these taste tests would prove that Pepsi was favored by the public over Coca-Cola, but there was no conclusive determination.
In the 1990s, Pepsi launched another marketing campaign called Pepsi Stuff. Consumers were able to collect points from Pepsi products that could be redeemed for Pepsi merchandise like T-shirts, hats, jackets, and bags.
The cola war came to a head during Super Bowl LIII in Atlanta, GA, where Coca-Cola is headquartered. Pepsi was one of the main sponsors for the Super Bowl that year and launched a series of ad campaigns with slogans like “Hey Atlanta, Thanks For Hosting. We'll Bring The Drinks.” Both Coca-Cola and Pepsi ran ads during this Super Bowl.
Both companies also have equivalent alternatives to many of their products. In terms of citrus-flavored beverages, PepsiCo manufactures Mountain Dew while Coca-Cola makes Surge. Both companies also have root beer beverages – Mug for PepsiCo and Barq's for Coca-Cola. Gatorade is PepsiCo's sports drink while Powerade is Coca-Cola's. Both companies also own multiple brands of bottled water.
Pepsi has also had a number of iconic commercials starring celebrities like Michael Jackson, David Bowie, Ray Charles, Cindy Crawford, Britney Spears, and the Spice Girls.
While the cola wars of the past are not as competitive as they have been, both PepsiCo and Coca-Cola continue to create and acquire new products to give the other company competition.
Some brands listed here are partially owned by PepsiCo, have specific products licensed and distributed by PepsiCo, or are licensed and distributed by PepsiCo in certain markets.
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