Worldwide eCommerce Brands That Had the Highest Earnings and the Biggest Losses Over the Past Year

Did you know that one-fifth of all retail sales worldwide come from ecommerce? In 2025, the ecommerce market accounted for 20.5% of global retail sales, surpassing the 20% threshold for the first time after reaching 19.9% in 2024. This number is expected to continue growing, with projections indicating it could reach 22.5% by 2028.

As the ecommerce market expands, it’s crucial to identify which companies are emerging as the biggest winners and which are facing challenges. The team at LLC Attorney dug into earnings data from the top publicly traded ecommerce companies to determine which company had the highest earnings in the past year and which experienced the greatest losses. The analysis is based on earnings data collected at the end of 2025, covering the period from Q4 of 2024 to Q3 of 2025. The reported earnings reflect available pre-tax income data. Explore the visual below to see which ecommerce brands around the world were the biggest winners and losers in terms of their earnings in 2025.

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Which eCommerce Brand Had the Highest Earnings in 2025?

In 2025, Amazon generated the highest earnings of any ecommerce brand in the world, totaling $95.22 billion. This massive amount stems from Amazon’s highest annual revenue to date, reaching an impressive$691.33 billion that year. Amazon is an American company that first entered the ecommerce market in 1994 as an online bookstore and has since grown into one of the largest ecommerce companies in the world, selling millions of products.

Amazon’s annual earnings first surpassed the billion-dollar mark in 2015 and have remained in the billions ever since. In 2015, it earned $2.02 billion, and its earnings more than doubled to $4.37 billion the following year. The largest percentage increase in Amazon’s earnings over the past decade occurred between 2017 and 2018, when earnings rose by 172.43% from $4.65 billion to $12.67 billion.

However, there was one recent year when Amazon’s earnings were in the red. In 2022, the company reported a net loss of $2.7 billion, resulting in earnings of -$3.57 billion. Amazon attributed part of attributed part of that loss to its investment in Rivian, an electric-vehicle startup that struggled with production and market upheaval.

How Does Amazon Make Money?

Amazon has been one of the highest ecommerce earners in the world for years, but how does it make all that money? The company started as an online bookseller and has rapidly expanded into various industries, offering millions of products. Amazon sells over 12 million products, and this number increases to more than 353 million when including all items from Amazon Marketplace sellers.

In addition to its core ecommerce operations, Amazon generates income through subscriptions, web services, digital advertising, and media, like e-books, movies, and TV shows available through Amazon Prime Video.

How Much Did Alibaba Earn in 2025?

In 2025, Alibaba reported earnings of $21.76 billion, making it the second-highest earner among global ecommerce companies. Alibaba is a Chinese company that sells a wide range of products wholesale across industries such as electronics, home goods, beauty, and industrial supplies. The company operates as a vast business-to-business marketplace, connecting businesses with manufacturers worldwide and enabling them to source bulk goods, custom products, and supplies.

Which eCommerce Brand Had the Biggest Losses in 2025?

In 2025, the e-commerce brand that experienced the largest earnings loss was Lightspeed POS, which reported negative annual earnings of -$670 million. Despite generating $1.15 billion in revenue that year, the company’s expenses exceeded its income, resulting in negative earnings. However, this was not the worst year for Lightspeed POS in terms of losses; the company recorded its highest loss in 2022, totaling -$1.14 billion.

Lightspeed POS is a Canadian ecommerce company that provides a point-of-sale system for retailers, restaurants, and other businesses. Once considered a darling of Wall Street for its rapid growth , the company has seen its revenue slow in recent years. Additionally, increasing competition from larger companies has further hindered Lightspeed’s progress.

How to Form an LLC for eCommerce Businesses

As the ecommerce industry continues to grow, so does the number of new companies looking to join the fray. eCommerce provides entrepreneurs with an opportunity to generate revenue and achieve long-term financial success. However, starting a new business comes with inherent risks. Forming a Limited Liability Company (LLC) can help protect business owners from certain liabilities by safeguarding their personal assets, such as their car, home, and financial accounts. This is just one of several benefits associated with forming an LLC.

If you’re interested in establishing an ecommerce LLC, we’re here to guide you through the process with The Complete Guide to Forming an LLC for eCommerce Businesses.

Brands That Had the Highest Earnings

Brands That Had the Biggest Losses

Note: Earnings reflect available pre-tax income data.
Source:https://companiesmarketcap.com/e-commerce/most-profitable-e-commerce-companies